In the 2016 election, Donald Trump won on the Sailer Strategy.
In the 2020 election, Joe Biden won on the Anti-Sailer Strategy. If the goal of the Sailer Strategy is to maximize White turnout by dialing up the salience of race and populism, the goal of the Anti-Sailer Strategy is to maximize anti-White turnout by fomenting liberal hysteria about “white supremacy.” This is what the Left has done for four years and particularly for the last six months.
In the 2020 election, the Trump campaign DID NOT run on the Sailer Strategy. It ran on the Jared Kushner strategy. The Trump campaign attacked Joe Biden for supporting the 1994 crime bill and for calling young black men “super predators.” It attacked Joe Biden for supporting the Don’t Ask, Don’t Tell policy and the Defense of Marriage Act. It boasted about the lowest black unemployment rate in history and criminal justice reform. Trump ran for reelection on the Platinum Plan. The Jared Kushner strategy was premised on the assumption that White voters who voted for Trump in 2016 had “no place else to go.”
In the end, Donald Trump’s 2020 campaign got the map it wanted:
It courted Tejanos in South Texas and Cubans and Venezuelans in South Florida. It was obsessed with winning the black vote. It seemed like every other speaker at the 2020 RNC was black. The Trump campaign had groups called “Latinos for Trump” and “Blacks for Trump” and “Women for Trump” and “Walk Away.” Trump performed better with black men in Philadelphia, Cleveland, Chicago and Detroit in 2020. He won more Asians and Hispanics and doubled his share of the LGBTQ vote.
The Trump campaign IGNORED the kingmaker in the center of the room.
This White iceberg is 12% of the adult population and is concentrated in suburbs and rural areas.
It looks like almost nothing changed on this map.
Something went wrong though with White Independents making less than $100,000 a year.