Will Welch, the new editor-in-chief of GQ, has released a new issue of GQ magazine called “The New Masculinity” which is “the exact opposite of the toxic masculine.”
“New York (CNN Business) I am sitting in a conference room in the Lower Manhattan headquarters of GQ magazine, staring at an image of Pharrell Williams. The Grammy-winner is wearing a lemon yellow Moncler coat that flows well past his feet. It looks like an upside down lily flower waiting to bloom. His hands are clasped at his chest, his facial expression is soft and the overlay text says “The New Masculinity Issue.”
The imagery, the colors, the psychedelic typeface and the gender-fluid Williams made me wonder, “Is GQ still a men’s magazine?” …
When Welch took over as editor-in-chief of GQ in January, he didn’t see the 88-year-old publication, where he’s worked at since 2007, as broken. He saw the need to redefine what a men’s magazine could be. He wanted GQ to help its readers — whether men, women, or gender non-binary — with their “personal evolution,” he told CNN Business. Men can wear dresses, put on makeup, and get pedicures. GQ shouldn’t tell anyone exactly how to be a man because there’s no one way to do it. …
The November issue makes Welch’s vision for a new GQ clear. In the cover story, Pharrell tells Welch, “I think the truest definition of masculinity is the essence of you that understands and respects that which isn’t masculine.”
The new masculinity is black effeminacy.
Pharrell Williams is featured on the cover to explain that “the truest definition of masculinity is the essence of you” that understands and respects that “that which isn’t masculine.”
“Yeah, it’s hard to pray online. You could, but you wouldn’t have many Twitter followers.
That’s right. And what did you just say? Followers. We’re followers. And we’re not following God. We’re following men. So that’s spiritual warfare. So when you offered for me to be a part of this conversation, I’m like, “Yeah.” Because think about it. What is happening to a transgender person? What are they going through? They feel like their body is not connected to their spirit. And what kind of toxic environment do we live in that they have to justify how they feel? That must feel incredibly insane. That is spiritual warfare. So I wanted to be in the conversation. On the surface, it is an older-straight-white-male world. But it has prompted this conversation that I think is deeper than what the new masculinity is or what a non-gender-binary world looks like. I think we’re in spiritual warfare. …
Something that’s missing from the cultural conversation right now is the idea of a higher masculinity. I think a lot of men are under the false impression that they’re being asked to bury or hide or be ashamed of their masculinity. But what we really need is to be in touch with the divine masculine inside ourselves. Which is the exact opposite of the toxic masculine.
I think the truest definition of masculinity is the essence of you that understands and respects that which isn’t masculine. If you ask me, when we talk about masculinity, it’s also very racial, this conversation. Because the dominant force on this planet right now is the older straight white male. And there’s a particular portion of them that senses a tanning effect. They sense a feminizing effect. They sense a nonbinary effect when it comes to gender.
A tanning and a queering.
And it’s a fearful thing. You know, America was “created by our Founding Fathers”—not our Founding Mothers or our Founding Mother and Father. Right? So this conversation leads to side effects, like using religion as a weapon to justify [an attack on] women’s reproductive rights. Insane, insane things. And I’m like, What are you afraid of? We’re living in the middle of the kicking and screaming. I don’t wanna go too controversial, but man, I just read the Declaration of Independence the other day and my jaw dropped. Referring to the Native Americans as merciless savages—that’s in the Declaration of Independence, bro. It’s in there. Referring to men, they use the term “mankind.” Well, what about the women? And they talk about the transgressions of the king at the time, and they made reference to how he tried to stop their foreign trade. It kind of felt like now. I don’t know the last time you read it, but it’s really wild, bro. I read it on NPR.
As we have seen, the new woke femininity being promoted by Victoria’s Secret is transgenderism and obesity. Sports Illustrated is also promoting fat women to ignite “tolerance, acceptance and understanding” in order to eradicate stereotypes of female beauty. The magazine recently announced massive layoffs.