In the past few months I’ve come up with a few simple guidelines for White Nationalist writers. Before you ever publish anything on a website or in a print magazine, please observe these rules:
1) Keep your target audience in mind.
Before you write a single word you should develop an idea of your target audience. Who are you trying to persuade? Are you writing to a mass audience or an inner circle? Different audiences will respond to arguments differently.
2) Flatter your audience.
Praise and flatter those you are intending to persuade. If your target is White Americans, praise their proud history, enduring heritage, and love of freedom.
3) Look good.
Present your movement in the best possible way. Never focus on defectives or gossip. If you denigrate those who share your ideas, you are denigrating yourself and your ideas by association. ‘We must learn to strive for all that which unites us, and discard every argument that divides.’
Give your views to your audience in the most simple, easily understood terms. Never create a new word when there are more recognizable ones that have the same meaning.
5) Don’t fight your audience’s values – appeal to them from your angle.
You aren’t going to change a someone’s underlying personality and character. If you try to argue that their love of equality or liberty is wrong, you’ll get no where. Instead, try to persuade them that it is precisely because of their love of a political ideal that they should support YOUR ideas.
6) Show – don’t tell.
Never make unsubstantiated accusations. Don’t tell your audience something without giving them evidence, even if only a small ‘taste’ to increase their curiosity.
Matt Parrott posted some other rules here.