Rebranding White Nationalism: Inside Richard Spencer’s Alt-Right

I thought it was a pretty good documentary.

My only objection is to the headline. The Alt-Right isn’t really a rebranding of White Nationalism. I’ve been around from the beginning and always understood the term to mean the entire galaxy of the non-mainstream conservative Right. It was an umbrella term that included White Nationalists, paleoconservatives, libertarians, nihilistic trolls and everyone else who was considered beyond the pale of National Review respectability. It was the name for the online space where all these “fringe elements” interacted, shared and discussed their ideas. As the years went by, the term even came to include new groups like the Neoreactionaries and the Men’s Rights Activist community.

This is why the Alt-Right supported Ron Paul’s presidential campaigns in 2008 and 2012 when the libertarian wing was ascendant only to mysteriously defect to Donald Trump. The Alt-Right has a foreign policy because it is broader than White Nationalism.

See also, for example, the ferocious Twitter attacks on “cuckservatives” at the onset of the Trump campaign which to many journalists seemed to come out of nowhere. The Alt-Right went after mainstream conservatives with such vigor because it has always defined its own identity against conservatism. Trump was able to summon such broad support because his campaign became a war against the conservative establishment.

Laguna Beach Fogey
Guest

Nice. Good documentary. Nice to see Bill in there.

Still a lot of work to do on image.

Gubbler Chechenova
Guest
https://history.state.gov/milestones/1945-1952/kennan Kennan is remembered as a sober statesman of the realist school. He called for ‘containment’ than outright confrontation. Given the current hysteria of today’s media and politicians about Russia, some like Pat Buchanan are calling for something more like a cautious containment strategy against Russia. But actually, even George-Kennan-ism would be unnecessary today. Kennan urged caution when Russia, as core of USSR, was really an ideological threat and military enemy of the US. But today, Russia WANTS TO BE FRIENDS. Russia wants to do business. Russia wants to be friendly with China and Europe and the US. During the… Read more »
J_Bonaccorsi_Philadelphia
Guest
J_Bonaccorsi_Philadelphia

Choice …

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Captain John Charity Spring MA
Guest
Captain John Charity Spring MA

Good to read from you. I hope you are in good health was worried about your short absense.

J_Bonaccorsi_Philadelphia
Guest
J_Bonaccorsi_Philadelphia

Thanks. Was without a computer for a few days.

Captain John Charity Spring MA
Guest
Captain John Charity Spring MA

Phew Lad!

Ronnie
Guest

I don’t think this site could go on without you, Mr. Bonaccorsi.

J_Bonaccorsi_Philadelphia
Guest
J_Bonaccorsi_Philadelphia

Thanks, Ronnie.

DenisetheCelt
Guest

I blocked the idiot. The site does beautifully without It.

James Owen
Guest

The Media will never understand anything. They don’t want to, because it doesn’t fit their preconceived notions. Alt-Right will be used to describe everything and and anything but, the Alt-Right.

Bill Jackson
Guest

Media aren’t Paid to listen to the people, they are Paid to tell them what to think. They have no idea what the average man thinks and they are proud of it.

Andrea Ostrov Letania
Guest
In a sane world, America would not hate Russia. Even Jews shouldn’t hate Russia and Putin since Putin isn’t anti-Jewish. But we live in a crazy world, and there is a perverse logic as to why Jews hate Russia. Why? Because of Portnoy’s Empire mindset. If Jews just want equality and opportunity, there should be no problem in US, EU, and Russia. But Jews want domination and control of narrative. And they want to secure that domination permanently. And this requires either paralyzing the gentile majority with guilt, dividing the gentile majority through diversity, dividing gentile men and gentile women… Read more »
00Lew11
Guest

Jews are targeting Richard Spencer’s mother.

Hunter Wallace
Guest

Nasty shit like that repulses lots of ordinary people. They may not agree with Spencer, but harassing his poor mother is ridiculous.

Michael in SC
Guest

Pretty good aside from the focus on the salute heard round the world. But that is highly visual. And it appeals to The Atlantic’s Left-wing, anti-White readers’ view of the world.

Jim
Guest

Of course, (((Scott Charney))) is the average all American common man not engaging in identity politics and advancing his community’s interest.

Israel Goldensteinberg
Guest
The Alt-right is ethno-nationalist, always been. The civic-nationalists have been flying the alt-right banner ever since the idiots (Alex Jones, PJW, MAGAbros) took the term to mean nothing more than “alternative [to the mainstream] right,” Spencer had to apply a label (alt-light) to these libertarians, classical liberals, and civic-nationalist dudebros, but that wasn’t enough. Other than knowledge of the JQ, it is a minimum requirement that you’re an ethno-nationalist before you jump into the world of the alt-right. The media (for all their constant failures) got it right once they switched from white supremacists to white-nationalists, too bad so few… Read more »
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